The first BrainMaps press release, called "Brain Maps Online", was made on Feb 27, 2007. The effect can be seen in the figure to the right, in which the unique daily visitors to BrainMaps jumped from about 1200 to over 4500 in one day. Now, a week after the initial release, traffic is still more than doubled. Monitoring this effect, it is interesting to note the spread from the initial main press release, to several major online newspapers (i.e., EurekAlert, PhysOrg, ZDNet, ScienceDaily), and then from there to multiple blogs and other outlets. The response from this press release has been nothing short of extraordinary, as numerous individuals emailed us important feedback.
